However, the deciding factor in the decision to found a company in the beauty sector was a completely different one, a very personal one. I suffered from acute skin problems for years. This went so far that a few years ago I had to be treated as an inpatient in the hospital with severe inflammatory reactions of the skin. The diagnosis was chronic atopic eczema. The right choice of beauty products, a conscious lifestyle and the supply of nutrients through a healthy diet and selected dietary supplements helped me to heal in the long term. Today, this major problem is mostly under control for me. Since then, I've been following the beauty market with different eyes and with increased interest. The path to our own online beauty shop with convincing care products was the logical consequence.”